About Distroo

We are building the infrastructure behind better insurance distribution

Insurance products are available. Insurers are available. What often remains fragmented is the distribution experience for the customer and for the person helping them navigate insurance. Distroo IMF Pvt. Ltd. brings these pieces together through trained Advisors, technology, business support and continued policy servicing. We call this the Distroo ecosystem.

Trained Advisor Ecosystem

Our Advisors help you understand your needs and the options from partner insurers, and stay with you through every life stage.

Support After the Sale

Claims assistance, renewal reminders and policy servicing, so that you are not on your own when you need your insurance.

Distroo leadership in a modern office

Building the infrastructure behind better insurance distribution

40+ Years Combined Leadership
900+ HNI & UHNI Client Relationships
10 Support Capabilities
4 Core Insurance Sectors
5 States of Field Experience
Why Distroo

What Makes Distroo Different

Four ideas guide how we work.

Ecosystem Backing

Advisor + Ecosystem

An Advisor should never have to build the business alone.

Training, onboarding, leads, technology, sales support, claims assistance and renewals come together through the Distroo Growth Desk.

Lifecycle Servicing

Beyond the Sale

A policy is the beginning of the relationship, not the end.

Distroo is designed to stay connected through servicing, claims assistance, renewals and future protection needs.

Responsible Distribution

Distribution Built Around Trust

The product is important. The way it is distributed matters just as much.

Focus on informed conversations, responsible distribution and clear communication.

Dual Perspective

Two Financial Services Perspectives

Insurance distribution meets wealth-management experience.

Distroo combines Ashish Gupta's 20+ years of insurance distribution experience with Pranay Shah's 20+ years in equity broking and wealth management.

Leadership & Vision

Leadership Behind Modern Insurance Distribution

Our two founders bring over 40 years of combined experience in insurance distribution and wealth management.

Ashish Gupta - Founder & CEO of Distroo
20+ Years Insurance Leadership
Founder & CEO

Ashish Gupta

Founder & CEO

With over two decades of experience in the insurance industry, Ashish Gupta brings extensive experience in insurance distribution, business development and building distribution networks.

During his career with ICICI Lombard, he worked across Maharashtra, Madhya Pradesh, Chhattisgarh, Gujarat and Goa.

After more than 20 years in the industry, Ashish chose to build a platform focused on the next evolution of insurance distribution. At Distroo, he leads the company's vision, execution, distribution strategy and ecosystem development.

20+ Years in Insurance Multi-State Network Builder Advisory Ecosystem Architect
Co-Founder & COO

Pranay Shah

Co-Founder & COO

Pranay Shah is the Owner of PNS Wealth, a proprietorship firm, and brings 20+ years of experience in equity broking and wealth management.

He has built a client relationship base comprising 900+ HNI and UHNI customers.

He joins hands with Ashish Gupta in setting up Distroo IMF Pvt. Ltd., bringing his experience in wealth management, financial markets and client relationships to the Distroo ecosystem.

At Distroo, Pranay contributes to business development, operational capabilities and the customer ecosystem.

20+ Years in Wealth Management 900+ HNI & UHNI Relationships Financial Markets Specialist
Pranay Shah - Co-Founder & COO of Distroo
20+ Years Wealth Management
Our Foundation

Mission, Vision & Core Values

The beliefs that guide how our Advisors work with customers.

Our Mission

To make insurance distribution more accessible, structured and trustworthy by combining people, technology and continuous support.

Our Vision

To build a trusted insurance distribution ecosystem that takes meaningful protection closer to every Indian household and business.

Our Core Values

Informed conversations, responsible distribution, clear communication and continued support.

How We Work

A Clear, Step-by-Step Journey

We replace jargon with plain explanations and a structured process to understand your risks, choose suitable cover and stay with you afterwards.

Options Explained Side by Side
A Named Advisor and Claims Support
No Advisory Fee, No Pressure
01 Discovery

Needs & Goal Discovery

We listen to your personal goals, family dynamics, and financial milestones to map out your unique safety net requirements.

02 Audit

Comprehensive Risk Audit

Our advisors examine your existing policies, debt obligations, and inflation variables to identify underinsured vulnerabilities.

03 Comparison

Option Comparison

We look at suitable plans from partner insurers side by side, covering exclusions, room rent limits, waiting periods, claim process and premium.

04 Tailoring

Tailored Recommendation

You get a clear recommendation, with the riders and sum insured that fit your needs and the reasons behind it.

05 Onboarding

Guided Purchase

We guide you through declarations, KYC and the proposal. The insurer issues the policy.

06 Advocacy

Reviews, Renewals & Claims Help

We stay in touch for annual reviews, life-stage updates, renewal reminders and guidance when you need to claim.

Company Details

Who is behind Distroo

Legal name: Distroo IMF Pvt. Ltd.

What we are: An Insurance Marketing Firm (IMF). Registration with the Insurance Regulatory and Development Authority of India (IRDAI) is in process. Distroo is not an insurer, a broker, a comparison website or an investment adviser.

Office: Ratandham Business Hub, A 301, Rajendra Nagar, Navi Peth, Sadashiv Peth, Pune, Maharashtra 411023

Contact: +91 98346 16517 · contact@distroo.in

Complaints: See our grievance redressal process. Read our Privacy Policy, Terms and Regulatory Disclosures.

Talk to an Advisor

Need Help Choosing the Right Insurance?

Every family and business faces different risks. Speak with a Distroo Advisor who will explain your options in plain language, based on your needs and budget.

Free Advice No Spam Claims Guidance

Speak with a Distroo Advisor

Share your needs and we will explain suitable options.

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